Some people ignore SEO for many reasons such as difficult to understand, Google keeps changing and looks like not worth the effort, need a professional or an agency to do the job... But it's a BIG mistake! Even simple SEO practice could bring results (traffic), and it could mean more business, less money spent on advertising and marketing...
Not all apps (plugins) take into consideration the number of request need to be made and quality of the code. I would like to share my personal experience and save your time as I have done multiple tests to find the best apps which work for me and it very well could work for you too.
A personal brand can either be phenomenal or it can be ho hum, depending on how much time and effort a person puts into it. With that said a person can put a thousand hours into their personal brand and still have it be bad if they are not creating it properly.
A business big or small needs to have certain basic things in its pantry. A good investment, a market approach and an adequate customer approach. And in this modern world in order to accomplish all this in one mark, is to set up an online website.